Feminism and the Art of “Craftivism”: Knitting for Social Change under the Principles of the Arts and Crafts Movement

Micaela Hardy-Moffat

The Arts and Crafts movement of the 1860s, established by William Morris in the United Kingdom, is a reemerging movement due to the phenomenon of “craftivism”. This phenomenon has appropriated the use of craft and fibre arts (particularly knitting) often playing upon the juxtaposition of common household materials for the use of political and social causes, in the hopes of promoting positive social change. As the craft arts have so frequently been relegated to the field of “women’s hobbies”, much of the contemporary craftivist movements have been influenced and driven by Western feminist theory and practice, playing on the irony of familiar stereotypes.

Examining the history of the Arts and Crafts movement as it was first developed by Morris, it may be noted that his four founding principles – unity in design, joy in labour, individualism, and regionalism – were brought to North America and adopted by the Canadian Handicrafts Guild; a Canadian, female-led association based on the promotion of craft art. Such principles have been carried forth over the years, being of influence during the mid to late 1900s as feminist collectives, such as ‘Voice of Women’, used knitting and handicrafts in order to educate the masses and encourage social ideals during times of international turbulence.

In Canada today, knitting continues to be used as a craftivist medium, and is being employed by such groups as the ‘Revolutionary Knitting Circle’ and ‘Blankets for Canada Society Inc.’, as well as by Canadian artists like Janet Morton and Barb Hunt. The craftivist movement, an offshoot of the Arts and Crafts movement, coincides with established Western feminist thought, thus empowering the craft realm and forcing knitting to be understood by the greater public as more than a mere “craft hobby”, but as a medium to both promote social change and improve Western society at large.

William Morris, a well-known textile designer in the UK[1] established the movement as a reaction against the industrial revolution in the hopes of returning society to a simpler way of life.[2] By determining four main principles with regard to the arts and crafts, Morris made clear the way in which he believed people should interact with art, each other, and the world. The first of these principles, unity in design, spoke directly to the aesthetic of the arts, stating that the surface beauty of the object should correspond to the object’s function and utility.[3] The second principle, joy in labour, served to minimize the division of labour imposed by the industrial revolution and give equal credit to both the designer and the maker of the textile. During Morris’ time, the male designers were often paid total recognition for the making of a textile piece, despite the fact that the makers, who were generally women, were heavily involved in the hands-on production of the work.[4] F.B. Singleton, author of the essay Nature, Art & Industrialism (1984) features a portion of Morris’ writings with regard to the division of labour caused by industrialism. Morris states, “it is not only the labour that is divided, sub-divided and portioned out betwixt divers [sic] men: it is the man himself who is cut up, and metamorphosed into the automatic spring of an exclusive operation”.[5] The third principle, individualism, referred to the importance of uniqueness and originality, in contrast to the multitude of mass-produced, poor quality goods being pumped out by the factories that emerged during the industrial revolution.[6] Finally, the notion of regionalism dictated the requirement for a wholesome and harmonious relationship with the surrounding environment, encouraging the use of local materials derived from natural sources for the creation of art.[7] Kathlyn L. Reed and Sharon Nelson Sanderson, authors of the 1999 Concepts of Occupational Therapy, explain that Morris developed four further principles with regard to the Arts and Crafts movement. It can be said, though, that these added principles – social responsibility, consistency and order, simplicity, and home and hearth – were in fact developed as the proposed outcomes, should society agree to the support of Morris’ unity in design, joy in labour, individualism, and regionalism.[8]

By the late eighteenth century, the Arts and Crafts movement that had taken hold in Britain began to have an influence in Canada as well. Ellen E. McLeod, author of In Good Hands: The Women of the Canadian Handicrafts Guild (1999) writes, “Many Canadians were cognizant of the renaissance of crafts in Britain, and of the subsequent crafts movement in the United States. By the turn of the century, the fields of applied arts, crafts, and traditional handicrafts were an artistic arena in which privileged British and American women had been able to participate and, in some cases, even lead”.[9] The same can be said of Canadian women, who began to form a number of groups and guilds, which quickly gained significance in the public sphere due to the philanthropic causes that the associations would assume.[10] Many of the female-led clubs were formed specifically for the promotion of arts and crafts, which, during the late 1800s, was understood to be an acceptable female past time, as “women’s ability to do embroidery was assumed to be part of a feminine identity, and the connection was seen as entirely ‘natural’”.[11] McLeod attributes the development of the Arts and Crafts movement in Canada to the leadership of the co-founders of the Canadian Handicrafts Guild, Alice Peck and Mary (May) Phillips.[12] These women, adhering to the same principles first established by William Morris, hoped to promote the production of arts and crafts amongst “needy farm women”[13] in order for these destitute families to receive some extra income, thus giving the wives economic independence along with a valued sense of autonomy. And so the first traces of feminist craftivism may be recognized.

Alice Peck grew up in a wealthy family, allowing her to study abroad in the UK during her youth; these studies abroad maintained influence over her stylistic approach to the arts throughout her life.[14] Despite the unforeseen death of her husband, which left her to single-handedly run his business and tend to their seven children, Peck found time to take on the consuming endeavor of establishing the Canadian Handicrafts Guild in the late 19th and early 20th centuries.[15] May Phillips, principal of the School of Art and Applied Design in Montreal, had studied art in New York City, gaining a respectable reputation which she carried with her upon her return to Montreal.[16] According to McLeod, both women were dedicated members of the National Council of Women of Canada and the Women’s Art Association of Canada, giving them the base they would need to begin the Handicrafts Guild. Like Morris, Peck and Phillips hoped to support “good design, natural colours, fine workmanship, and originality”[17] in the realm of arts and crafts. They also recognized that the industrial revolution was depleting the nation of wholesome handmade goods, and feared that the traditions of First Nations art, as well as the time-honored crafts introduced by immigrants new to Canada, would die out as a result of the surge in production of mass-produced commodities.[18] In 1906, the Canadian Handicrafts Guild was officially recognized and “incorporated nationally”, continuing its efforts to encourage the arts and crafts culture over the next thirty years.[19] One of the first associations to develop the idea of craftivism, it can be stated that its founders not only established the guild of handicrafts, but laid down the brickwork for the road to social activism through the means of handmade craft.

The use of craft for social and political cause only became more critical as the years continued. During the First and Second World Wars, handmade goods became increasingly valued as the rationing of material goods became important commodities to aid in the war effort. Canadian women, along with their American and British counterparts, were enlisted to knit for the soldiers fighting in Europe, solidifying the art of knitting as a craftivist activity. McMaster University’s on-line database discusses an archived leaflet dated between 1914 and 1918, which was released to the Canadian public during the First World War. The leaflet offers thanks to the women who worked tirelessly to knit socks and clothing for the soldiers, and encourages the women to continue their contributions to the war effort. The leaflet begins, “the work done by Canadian women in order that this war may come to a successful ending – peace with victory – is nothing short of amazing…Socks by the millions of pairs…comforts without stint makes a record of devotion and faithfulness never before equaled…for four years the work has gone on and somehow the hands have not lost their cunning nor the hearts their love for freedom and right and the flag”.[20] The writing continues, “even those women whose earthly pilgrimage seems almost completed have sent in their hundreds of pairs of socks which their dear old fingers have knit in order that the torch of liberty shall not be extinguished”.[21] This emphasizes the significance of the contribution women’s knitting had on the war effort, arming the soldiers with national pride and identity. Standardized knitting patterns were mailed out by the Red Cross to women across the country, in the hopes that they would knit in their spare hours to produce articles to ship overseas.[22] Linda J. Quiney, in her article “Bravely and Loyally They Answered the Call”: St. John Ambulance, the Red Cross, and the Patriotic Service of Canadian Women During the Great War (2005), explains that the thousands of Canadian women knitting for the Red Cross during the First World War were not limited to any one class in particular, but instead were women of all backgrounds who participated without hesitation.[23]

By the Second World War, female knitters were back in action, ready once again to make donations by means of the handmade. The Oakville Ontario war website, an online version of the 1999 exhibit Shadows of War: Not So Long Ago in the 20th Century featured at the Oakville Museum at Erchless Estate, boasts “one and one-half tons of wool knitted into sweaters, socks, and other woolen items. 26,000 hand-sewn and knitted articles, including 420 pieces of clothing for war refugees completed in only six days”[24] – all this accomplished by the Oakville Women’s War Service League by 1940, only one year after the war had officially been declared.

The efforts of women fighting for peace did not end with the World Wars, nor did the use of knitting as a form of peace activism stop. The Canadian group ‘Voice of Women’ (VOW), created in July 1960 as a reaction against the Cold War, garnered ten thousand members by 1961 – just twelve months after having been first established.[25] Barbara Roberts’ essay, Women’s Peace Activism in Canada, featured in Kealey and Sangster’s Beyond the Vote: Canadian Women and Politics (1989), explains the way in which VOW became a prominent feminist and peace activist group during the years of the Cold War, despite being founded at a time when “feminists were cranks” and “socialists were commies”.[26] The group took on the initiative of knitting thousands of camouflage baby clothes to be shipped to Vietnam so as to protect children and their families from the US air strikes.[27] This bold action made a loud statement to the Canadian people, and despite not being well received by much of the public, VOW continued to protest the Cold War.

Craftivist initiatives continue today, with contemporary artists taking the lead by loading their work with political messages. Just as feminist thought has expanded over the generations, so too has the variety and gender of the participants using knitting as a form of activism. The Revolutionary Knitting Circle, which has branches across Canada, as well as a number of connections in the United States, writes in their manifesto that “the Revolutionary Knitting Circle calls upon people everywhere to take up the struggle through the tools of local production. We shall bring forth not only our voices raised for global justice, but we shall rise together, with the tools to liberate local communities from the shackles of global corporatism”.[28] Traces of the original principles established during the Arts and Crafts movement can be found in the manifesto. The members of the Revolutionary Knitting Circle view knitting as a powerful tool – or weapon, if you will – for a “constructive revolution”[29]; a revolution that they hope will bring people together into peaceful, wholesome communities despite the immorality that weighs so heavily upon society. As well as featuring work by various knit artists across North America (as seen in figure 1), the group’s website specifies that people of all ages, ethnicities, classes, and genders are welcome to participate, articulating the significance of inclusiveness that craftivism upholds.[30] The notion of such inclusiveness parallels much of contemporary feminist thought, as the systematic structures of race, class, and gender are being deconstructed and critiqued under the feminist lens in the hopes of developing cohesive, equitable, and functional societies.[31]

The Blankets for Canada Society, founded in 1998 by Nancy Panting of Lethbridge, Alberta, is another Canadian group using knitting for positive social cause. The blankets, knit by the various chapters located in every province and territory in Canada, are donated to those who find themselves homeless and in need of warmth during harsh Canadian winters. According to the Society’s website, which displays images of some of the donated blankets, approximately 20, 000 volunteer hours are contributed every month to the knitting of blankets for Blankets for Canada.[32] The handmade blankets often include labels that read “Compliments of Blankets for Canada; NOT FOR SALE”[33]; a clear message indicating the importance of the selfless act of giving upon which the Society is structured.

Individual artists, too, are using knitting as not only a form of art, but as a form of political activism. Janet Morton is a Canadian artist who has used knitting as a means of creating politically charged artwork. Morton, who tends to create grand-scale pieces through the use of “domestic craft” – knitting, crocheting, and sewing – has created a number of works that deal with views on life, the home, and, of course, society. Her piece, Cozy, displayed in Toronto in 1999, included over 800 recycled knit sweaters and was installed in a park known to attract great numbers of homeless people. Of this work, she states, “the idea came from my thinking about home and homelessness”, once again playing on the ironies and excesses of human behavior.[34] Another well-known piece by Morton, Femmebomb (see figure 2), a giant pink crocheted façade for the University of Wisconsin’s economics building displayed in 2004 was, for Morton, a response to the “paranoia” surrounding the war: “there was so much paranoia and patriotism around the war. My idea was that there are many ways to fight against that, and this was one of them”.[35]

Barb Hunt, a Newfoundland-based artist who received her MFA from Concordia University,[36] is recognized for her 2001 series entitled, Antipersonnel, which includes dozens of hand-knit replicas of land mines. Hunt’s replicas, in contrast to actual mines, appear soft and harmless, fashioned with cushiony wool in shades of pink. The inspiration for this work came from her attendance at the annual Paris protest, “The Pyramid of Shoes”, a demonstration to denounce the use of land mines and draw attention to the horrific impact such weapons have on innocent civilians.[37] Of this work, Hunt states, “There is a close association of knitting with caring for the body. Bandages for soldiers were once hand-knitted, and women still knit socks for soldiers overseas, and for the homeless. Thus knitting functions as a metaphor for recuperation, protection, and healing. In Antipersonnel, I use these associations to contradict the abuse of power and the use of violence, by transforming a destructive object into one that can do no harm”.[38] On her website Hunt mentions, “I am particularly drawn to feminism’s acceptance of domestic activities as a valid approach to contemporary art practice”.[39] This sentiment is clearly applied in the Antipersonnel series, as it is Hunt’s precise and overt sense of wit that drives the message so fervently home.

The history of craftivist art lies in the foundations first established by the Arts and Crafts movement in the UK. The idea of ethical interactions and relationships between the artist and his or her environment as a whole has carried through the generations. Female-led efforts to promote craft industries in Canada during the late 19thcentury have also influenced today’s craftivist undertakings by implanting the trend with feminist values and ethics. Craft artists and social action groups are thus driven to create their art in conjunction with a framework dedicated to political change and constructive protest. Through the manipulation and exploitation of stereotypes that lie in the assumed innocence of knitted artwork, the familiarity and gentleness of craft art has become a tool for assertive social action.



“About Jane Morton: Visual Artist”. The University of Wisconsin – Madison. 2008. 1 December 2008 <http://www.arts.wisc.edu/artsinstitute/IAR/morton/about.html>.

Burton, J. Penney. “Women of the Arts and Crafts Movement”. History of Canadian Fibre Art. Class Notes, Concordia University. 15 September 2008.

Burton, J. Penney. “Women of the Arts and Crafts Movement”. History of Canadian Fibre Art. Class Notes, Concordia University. 29 September 2008.

Hunt, Barb. “Barb Hunt”. 2008. 1 December 2008. <http://www.barbhunt.com/index.htm>.

McGonagle, Declan, et al., comps. William Morris Today. London: I C A/Institute of Contemporary Arts, 1984.

McLeod, Ellen E. In Good Hands: The Women of the Canadian Handicrafts Guild. New York: McGill-Queen’s University Press, 1999.

Neufeld, Grant. “Revolutionary Knitting Circle”. Revolutionary Knitting Circle. 2008. 1 December 2008 <http://knitting.activist.ca/>.

“Oakville at War”. Government of Ontario. 2008. 30 November 2008 <http://oakvilleatwar.opl.on.ca/women.php>.

Obniski, Monica. “The Arts and Crafts Movement in America”, The Metropolitan Museum of Art. 2008. 30 Nov. 2008 <http://www.metmuseum.org/toah/hd/acam/hd_acam.htm>.

Panting, Nancy. “Blankets for Canada Society: “Warming Canadians”.Blankets for Canada Society. 27 Mar. 2008. 30 Oct. 2008 <http://www.blankets4canada.ca/>.

Quiney, Linda J. “”Bravely and Loyally They Answered the Call”: St. John Ambulance, the Red Cross, and the Patriotic Service of Canadian Women During the Great War”. University of Calgary. 2005. 30 November 2008 <http://www.ucalgary.ca/hic/issues/vol5/1>.

Reed, Kathlyn L., Sharon Nelson Sanderson. Concepts of Occupational Therapy. Lippincott Williams & Wilkins, 1999.

Roberts, Barbara “Women’s Peace Activism in Canada”, Beyond the Vote : Canadian Women and Politics,Eds. Linda Kealey and Joan Sangster. New York: University of Toronto Press, 1989. 276-308.

Sandals, Leah. “Q+A: Janet Morton”. NOW Magazine, Vol. 27 No. 4. 2007. 1 December 2008 <http://www.nowtoronto.com/art/story.cfm?content=159950&archive=27,4,200>.

Scott, Joan W. “The Conundrum of Equality”. Occasional Papers of the School of Social Science, Institute for Advanced Study, Princeton, NJ. March 1999, Paper number 2: 1-13.

“Women and War”. McMaster University. 2008. 30 November 2008 <digitalcollections.mcmaster.ca/ tag/Women+and+War>.


Adamson, Glenn. “Wack! Art and the Feminist Revolution.” Crafts 208 (2007): 75-75.

Callen, Anthea. “Sexual Division of Labor in the Arts and Crafts Movement.” Woman’s Art Journal 5 (1985): 1-6.

Cunningham, Peter. “Feministische Kunst Internationaal: A Review.” Oxford Art Journal 3 (1980): 83-84.

Elliott, Bridget, and Janice Helland. Women Artists and the Decorative Arts, 1880-1935 : The Gender of Ornament. Grand Rapids: Ashgate, Limited, 2002.

Gschwandtner, Sabrina. “Knitknit: Home.” Knitknit. 2002. 30 Oct. 2008 <http://www.knitknit.net/>.

Winter, Robert W. “The Arts and Crafts as a Social Movement.” Record of the Art Museum, Princeton University 34 (1975): 36-40.


[1] Monica Obniski, “The Arts and Crafts Movement in America”, 2008, The Metropolitan Museum of Art, 30 Nov. 2008 <http://www.metmuseum.org/toah/hd/acam/hd_acam.htm>.

[2] Kathlyn L. Reed, Sharon Nelson Sanderson, Concepts of Occupational Therapy (Lippincott Williams & Wilkins, 1999) 19

[3] Reed & Sanderson 19

[4] Ellen E. McLeod, In Good Hands : The Women of the Canadian Handicrafts Guild (New York: McGill-Queen’s UP, 1999) 52

[5] Declan McGonagle et al., comps. William Morris Today (London: I C A/Institute of Contemporary Arts, 1984) 58

[6] Reed & Sanderson 19

[7] Reed & Sanderson 19

[8] Reed & Sanderson 19

[9] McLeod 58

[10] McLeod 53, 61

[11] McLeod 53

[12] McLeod 1

[13] McLeod 1

[14] McLeod 1

[15]Class Notes, 29 September 2008

[16] McLeod 1

[17] McLeod 2

[18] McLeod 2

[19] McLeod 2

[20]“Women and War”, 2008, McMaster University, 30 November 2008 <digitalcollections.mcmaster.ca/ tag/Women+and+War>

[21] “Women and War”, 2008, McMaster University

[22] “Women and War”, 2008, McMaster University

[23] Linda J. Quiney, “”Bravely and Loyally They Answered the Call”: St. John Ambulance, the Red Cross, and the Patriotic Service of Canadian Women During the Great War”, 2005, University of Calgary, 30 November 2008 <http://www.ucalgary.ca/hic/issues/vol5/1>

[24] “Oakville at War”, 2008, Government of Ontario, 30 November 2008 <http://oakvilleatwar.opl.on.ca/women.php>

[25] Barbara Roberts, “Women’s Peace Activism in Canada”, Beyond the Vote : Canadian Women and Politics, Eds. Linda Kealey and Joan Sangster (New York: University of Toronto P, 1989) 297

[26] Roberts 293

[27] Roberts 297

[28] Grant Neufeld, “Manifesto”, 2008, Revolutionary Knitting Circle, 1 December 2008 <http://knitting.activist.ca/manifesto.html>

[29] Neufeld, “Manifesto”, 2008, Revolutionary Knitting Circle

[30] Grant Neufeld, “Revolutionary Knitting Circle”, 2008, Revolutionary Knitting Circle, 1 December 2008 <http://knitting.activist.ca/>

[31] Joan W. Scott, “The Conundrum of Equality”, Occasional Papers of the School of Social Science, Institute for Advanced Study (Princeton, NJ. March 1999) 3

[32] Nancy Panting, “Blankets for Canada Society”, 2008, Blankets for Canada, 1 December 2008 <http://www.blankets4canada.ca/>

[33] Panting, “Blankets for Canada Society”, 2008, Blankets for Canada

[34] “About Jane Morton: Visual Artist”, 2008, The University of Wisconsin – Madison, 1 December 2008 <http://www.arts.wisc.edu/artsinstitute/IAR/morton/about.html>

[35] Leah Sandals, “Q+A: Janet Morton”, 2007, NOW Magazine, Vol. 27 No. 4, 1 December 2008 <http://www.nowtoronto.com/art/story.cfm?content=159950&archive=27,4,2007>

[36] Barb Hunt, “Bio”, 2008, Barb Hunt, 1 December 2008 <http://www.barbhunt.com/>

[37] Barb Hunt, “Antipersonnel”, 2008, Barb Hunt, 1 December 2008 <http://www.barbhunt.com/index.htm>

[38] Hunt, “Antipersonnel”, 2008, Barb Hunt

[39] Barb Hunt, “Steel Dresses”, 2008, Barb Hunt, 1 December 2008 <http://www.barbhunt.com/index.htm>